Marketing and Nike - 1110 Words

Kotler Keller: Marketing Management /page: 51-52 / Marketing Excellence / Nike Question 1: What are the pros, cons and risks associated with Nike’s core marketing strategy ? We can evaluate Nike’s core marketing strategy as related them to the relevant marketing theories. First of them is distribution theory. Nike distributes its products on different level basis. The high quality products are given to a certain distributers while the low price to be sold at highly discounted price at the retail stores such as Wal-Mart. Nike has also become the leader in the e-commerce by being the first to the market whit its e-commerce website. This program represents the first time a company has offered mass footwear through the internet and provides†¦show more content†¦There is intense competition faced by Nike. Their competitors are Adidas, Reebok, Puma, and so forth, whilst competition is tighter with the coming of Adidas. More, the product line is slightly different between Nike and Adidas. Nike faces many risks when they use their core marketing strategies to achieve their goals and these risks can come from both internally and externally environment. The risks will have a negative influence about Nikes future development. Nike needs to stay on the top of changes in consumer taste and preferences as evidenced by changes in fashion. So Nike face the risk that fashion trends may change so fast that Nike fails to follow. If Nike cannot follow the fitness trends in the market they will face risks of losing market shares. To compete with this risks and problems, Nike should position it as a trendsetter and not a trend follower and be responsible to their customers. The global trends are to be fashion and personality. So Nike change its marketing strategies and products design to become more fashion and focus on the youth consumers. It brings risks to Nike because in the traditional mind of customers, they consider Nike only sell the athletic products. The fashion or the changing style products is unimaginative for customers to p urchase. Not all the customers can follow the changing of Nike. Therefore, Nike should analyse the market and customers preference as well as customersShow MoreRelatedNike Direct Marketing : Nike1428 Words   |  6 Pages2014 Nike Direct Marketing Nike, Inc. has been the world’s leading innovator and provider in athletic footwear, apparel, equipment and accessories for 50 years. Their mission has been to bring inspiration and innovation to every athlete in the world; if you have a body, you are an athlete. Arguably one of the most innovative companies in the world, Nike has built its brand into an iconic world-class powerhouse that continues to dominate the market with no signs of slowing up. Nike’s marketing andRead MoreNIke Marketing2781 Words   |  12 Pagesï » ¿1. Introduction Nike Inc. is a global sportswear manufacturer with about $25 billion sales revenues in fiscal 2013. Nike is clearly a market leader of sport footwear compare with Adidas, Puma, New Balance and others. The global athletic footwear market share of Nike is estimated almost 20% in 2012. The U.S represents the biggest market for Nike, with nearly 60% of market share in 2013 (Powell, 2014; Team, 2014). The marketing plan is important for Nike understands the market environment andRead MoreNike s Marketing Plan For Nike Essay962 Words   |  4 PagesFounded January 25, 1967, NIKE, Inc. (About Nike, 2016) became one of the biggest designing and marketing companies across the globe. A designer and marketer, Nike sells athletic footwear, apparel, equipment and accessories for men, women and children/infants. The company has three major brands as found on their product portfolio: NIKE, Jordan, Hurley and Converse. Their product is sold through-out North America, Central America, South Amer ica, Asia-Pacific, Africa, the Middle East and Europe andRead MoreNike Marketing Analysis1427 Words   |  6 PagesBoustani Nike: Maintaining a Promotional Edge Nike’s initial product advertising strategy of using professional athletes for raising demand through word-of-mouth provided good publicity. However, its selective-demand advertising was mainly focused on high-priced shoes for traditional sports, and ignored newly developed market segments such as aerobics and extreme sports, and new trends such as brown shoes and casual footwear (Etzel, Walker, and Stanton). Nike launched a successful advertisingRead MoreNike Marketing Research2366 Words   |  10 Pagesï » ¿ Marketing Case Study: The Marketing Mix of Nike, Inc. BADM 370 15 April 2013 Executive Summary Nike, Inc.’s debut in the 1970’s was a milestone for the athletic industry. Starting with a simple of objective of selling affordable, quality athletic footwear, Nike has undergone an incredible transformation over the years into a dominating sporting goods company due to an efficient marketing mix. Today, Nike has reachedRead MoreMarketing Analysis : Nike And Nike846 Words   |  4 Pagesfan or a person that has never played a sport in their lives. When I optically discern that check logo I ken it can only be one company. That company is Nike.Now Nike is arguably one of the most recognizable clothing or sportswear companies in the world. Strangely enough out of the fifty-one plus years they don’t have their own magazine. Nike sends their business to the best outlet as far as shoes, sportswear and equipment which is Eastbay. Eastbay is most popular for being an online catalog.As farRead MoreNike Marketing Stragety3323 Words   |  14 Pagesstrategy are used in different corporations. Nike has achieved greatness due to their forms of strategy. Nike is known as the top seller of sports shoes and apparel. In such a competitive field, this is close to excellence. To do well in this field requires many inventive and resourceful advertisements and marketing skills. Nike has accomplished this through their great commercials, and other forms of marketing. In this paper, I will define strategy and show Nike s forms of strategy and how their techniquesRead MoreThe Marketing Strategy Of Nike2833 Words   |  12 Pagesfor example Nike are very efficient in the selling of sports trainers and clothing as the existing market always buy these products. Product development: is when a business produces a new product that is aimed the existing market, to befit the customers that have different desires. This is beneficial to businesses as it increases their overall sales in addition expanding their range of products. Nike redesigned their branding strategy by using terms such as Nike ID, Nike+ and nike5. Nike ID enablesRead MoreNike Marketing Report2495 Words   |  10 Pagesï » ¿An Analysis and Evaluation of the Digital Marketing Strategies adopted by Nike Incorporated Table of Contents Executive Summary Introduction To Nike Main report – Use of Digital Branding Marketing Mix Examples of Nikes Digital Based Marketing Mobile Markets Pay-per Click and Search Engine Optimization Conclusion References Read MoreNike Marketing Strategy7428 Words   |  30 PagesDescription of marketing strategies applied by Nike Air Force 4.1 Challenges Forcing Nike to Focus More on Marketing Sportswear is defined primarily as apparel and footwear made for sports participation, though is now also includes casual clothes worn by people for daily activities (E. Ko, C. R. Taylor, et al., 2012). The sportswear market is one of the most price-competitive markets throughout the globe. Within the UK, items of sportswear are purchased by almost 90% of people under 35 years of